Angry Birds Starts Marketing Deal With Walmart
In an effort to promote the newest version of the franchise, Angry Birds will be selling specialty merchandise that contains clues about bonus levels in Angry Birds Space.
Angry Birds will be flying into Walmart—and, the game maker hopes, off the shelves as well.
Mobile video game maker Rovio, the company behind the hit game Angry Birds, has struck a deal to have clues about the newest version of the Angry Birds franchise embedded in bird-themed merchandise available in Walmart stores, Reuters reports.
The world’s biggest retailer will sell limited-edition toys, T-shirts and snacks that will include hints about how to unlock secret levels in the upcoming Angry Birds Space.
The new version of Angry Birds will be available in app stores on Thursday. The cross-promotional deal is aimed at driving game players into stores, and—conversely—store buyers to the handheld game, Reuters says.
Angry Birds is the most downloaded mobile game in the world, the report says, and Finland’s Rovio has an estimated worth of $9 billion after launching Angry Birds for the iPhone just two years ago. –John McDermott
Photo via Susanti Chandra.