Inside Facebook’s New Small Business Goal
Facebook’s new head of community engagement has been tasked with encouraging minority-owned small businesses to use its marketing products.
Facebook is making a push to attract new business, but this time its scope is narrower.
The social media giant hired Susan Gonzales as the company’s new head of community engagement, TechCruch reports. Gonzales has been tasked with working more directly with Congress and to convince minority-owned small businesses to utilize Facebook’s marketing tools.
Prior to her new position, Gonzales was the external affairs leader and full-time consultant in Facebook’s office in Washington, D.C., the report says. She is also the current vice chairperson of the Congressional Hispanic Caucus Institute.
Gonzales’s promotion is part of a larger Facebook initiative to help foster small business growth. Last September, the U.S. Chamber of Commerce, the National Federation of Independent Small Business, and Facebook announced a joint effort to engage small business owners and encourage them to market to Facebook’s nearly one billion users to attract and retain new customers.
There’s plenty of other Facebook news today, too:
- Bloomberg reports that Facebook CEO Mark Zuckerberg did not attend a meeting regarding the company’s upcoming IPO yesterday and may be taking a backseat role in marketing the public offering.
- The Chicago Tribune reports that more employers are asking prospective employees to disclose their Facebook names and passwords as part of the vetting process. –John McDermott
Photo via The Latino List.