Blogging Wanes Among Inc. 500
Small businesses are backing away from blogging as a marketing tool and shifting to other social media outlets.
Bye-bye, company blog—and hello, Facebook?
The number of Inc. 500 companies maintaining corporate blogs has dropped, according to a new report from the University of Massachusetts at Dartmouth.
The marketing study, now in its fifth year, tracks social media use by the Inc. 500.
Only 37 percent of the 170 Inc. 500 companies surveyed maintained a corporate blog in 2011, compared with 50 percent in 2010—the first sign of a decline in the use of blogging since 2007.
The study points to usage increases in other social media outlets. The most popular platform in 2011 was Facebook, with 74 percent of companies using it; LinkedIn came in a close second, with 73 percent of companies using the professional network. —Abby Tracy
Photo via Ambro
