A Start-up's Rap Videos Pay Off
Undrip sent customized rap videos to 20 angel investors to attract their attention. It worked.
Yesterday we wrote about Undrip and its unique take on attracting investors. It released a series of 20 customized rap videos and sent them to angel investors, hoping for someone to take notice. This is not only slightly crazy, but probably a sign that the angel bubble will burst soon, too.
The stunt appears to have worked. Fred Wilson, a renowned investor and principal at Union Square Ventures, tweeted at Undrip’s Mick Hagen, asking for a interview.
So did Eric Paley, managing partner at Founder Collective, a seed-stage venture capital firm.
Hagen also apparently received an email from Ron Conway, a famed angel investor, and a man who once invested in Google, Square, Twitter, to name a few.
Hagen says he did it more as a marketing stunt than a way to raise cash. “I’ve already sold a co. I can get money,” He tweeted. “We wanted to have fun.”
Fortune‘s Dan Primark caught up with Hagen for a few minutes earlier today. Hagen was sure to stress that, while the boys seem desperate in the song, that’s hardly the case. Primark then asked Hagen how they came up with the idea:
I have a buddy who was in a hip-hop group, named David F. Peterson. He’s the guy in the second verse and he’s pursuing a rap career in Los Angeles, which is why he’s the only guy in the video who knows how to flow. So he came up for a month because we wanted to do this legit with extremely high production values. He and I collaborated on the lyrics and we got a local production studio to do the video. We did the investor wraps on our own.
The goal was to make people say, “Wow, this is a good song and I’m going to put it on my iTunes playlist so I cam bump to it on the treadmill at the gym. We wanted to create a song that will get us invited to tech conferences, because people will think about it. Basically rise above the noise.”
